The inverted model
In traditional advertising, money flows: advertiser → platform → somewhere. Users are the product, not participants. In Parahub, the advertiser pays the viewer directly in satoshis via Lightning Network. The platform coordinates but never holds funds.
Traditional advertising
Advertiser → Platform → User (0 ₿)
Parahub
Advertiser → Viewer (satoshis)
For viewers: earn satoshis
- Connect a Lightning wallet in your profile settings
- Set your interests and location — this determines what ads you see
- Open the ad feed, read an ad (3 seconds)
- Click 'Claim X sats' — payment arrives instantly in your wallet
For advertisers: pay per real view
- Create a campaign and set your budget in satoshis
- Configure your audience: age, gender, interests, geo radius
- Set reward per view (e.g. 10–100 satoshis)
- Budget is spent only on real views — no hidden fees
Payment flow
Parahub takes no cut from views. When a viewer claims their reward, the server executes an LNURL payment directly from the advertiser's Lightning wallet to the viewer's wallet.