The inverted model

In traditional advertising, money flows: advertiser → platform → somewhere. Users are the product, not participants. In Parahub, the advertiser pays the viewer directly in satoshis via Lightning Network. The platform coordinates but never holds funds.

Traditional advertising
Advertiser → Platform → User (0 ₿)
Parahub
Advertiser → Viewer (satoshis)

For viewers: earn satoshis

  1. Connect a Lightning wallet in your profile settings
  2. Set your interests and location — this determines what ads you see
  3. Open the ad feed, read an ad (3 seconds)
  4. Click 'Claim X sats' — payment arrives instantly in your wallet

For advertisers: pay per real view

  1. Create a campaign and set your budget in satoshis
  2. Configure your audience: age, gender, interests, geo radius
  3. Set reward per view (e.g. 10–100 satoshis)
  4. Budget is spent only on real views — no hidden fees

Payment flow

Parahub takes no cut from views. When a viewer claims their reward, the server executes an LNURL payment directly from the advertiser's Lightning wallet to the viewer's wallet.